Tahlee Woodland - The face behind Jadewood

Ahh, first blog posts are the worst, are they not? Always that question, what in the heck do I say? Well...you're here aren't you? So I thought I'd tell you a little about myself, this is an introduction after all, and how are we to have a healthy relationship if we aren't first acquiainted.

Tell us about your artistic journey?

I come from a craft-based background, making things with my hands has always been a passion of mine throughout my childhood. My artistic nature was nurtured in highschool through musicals, vocal group, and my study in art, music and drama. I've never been satisfied with any one expression of creativity; visual, theatrical, performative. Since beginning my BFA in visual art at QUT in 2008, I have flooded my life with different artistic ventures. It begun with artistic film and photography with Reece Woodland (who is now my husband), for which we made many outfits.
I then got to rock out my performative passion through brisbane 10-piece band Inland Sea from 2010 to 2012. In that time we got to perform in many Australian festivals including Peat's Ridge, Big Day Out and Playground Weekender, ending our endeavours after we came back from our UK tour. During this time Reece and I had shifted into fashion editorial photography. It may have taken me 5 years to do a 3 year degree, but I got there in the end.
After Dolce & Gabbana released their SS13 collection, I and my group of lady friends were obsessed. I got so inspired that I made a flamboyant pair of earrings for one lady friends birthday out of tassels, pompoms, beads, whatever I could pull together. She loved them so much, and got such a good response from them out and about, that I ended up creating my first unique collection by the end of 2013 and released Jadewood exclusively in Natashya Manfield's store opening that December. It has been a steadily growing brand ever since.

Where does your artistic inspiration come from?

I can be inspired by practically anything; the beadwork on a blouse, an arrangement of flowers, one particular bead, a tassel...or five. As a notorious image collector, I absorb my creative inspiration via osmosis. By exposing myself to a wide range of imagery, my designs manifest in unique ways.

Who is your biggest fashion influence?

Umm OBSESSED!! Dolce & Gabbana and Ulyanna Sergeenko.

What was the greatest highlight of 2014?

When Amy and Emma Sheppard wore Jadewood at the ARIAs!! I couldn't stop squeeling like a giddy little girl while I was watching it on the TV.

What should we expect from your new collection 'Femme Noir'?

This collection is all about strength, beauty and a fierce ownership of feminine power. I've drawn inspiration from Art Deco design and the characterisation of the femme fatale of 1940's film noir. Each piece has it's own persona, and has been named after famous film noir actresses and classic femme fatales from the comic world.

I've also got something new in store for all of you lovely ladies out there. Jadewood is moving into clothing, with the upcoming release of two limited edition skirts. A pleated maxi and a slinky pencil skirt with a fantale in a seductive inky print exclusive to Jadewood.


Why clip on earrings?

Yes, many of my earrings are hefty to say the least, this is my defining feature as a designer. I use clip on earrings as a way to still create the pieces I go gooey over, whilst still taking care of your lobes. The clip distributes the weight of the earring across a larger section of the ear, creating less drag for the wearer and limiting the damage caused by heavy earrings. Don't worry, you can still wear clip ons even if you have pierced ears, I've almost done a complete conversion. Having a baby, I will still be able to wear my ear candy without the fear of him ripping it out of my ear. They can just slide right off when pulled.


Amy Thayil

I love how you personality comes out in your writing ;) you’ve come such a long way!! Go Girl!!

Vicki Adamson

love it x

Leave a comment